Rail Safety

New Railroad Safety Ad Campaign for Truck Drivers

Posted on Sep 30, 2015

Texas Operation Lifesaver and Union Pacific roll out targeted ads for big rigs WHAT: Beginning October 1, 2015, Texas truck drivers will begin seeing new ads reminding them to be careful at railroad crossings when they stop to fill up at select fueling stations across the state. The ads are part of a campaign being launched by Texas Operation Lifesaver, thanks to a grant secured from the Federal Highway Administration. The new program will consist of digital messaging at diesel pumps located at truck stops and service stations, specifically aimed at catching the attention of CDL drivers....

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